About MobilePay

Danske Bank launches a new app that makes money transfers easier. The app is named MobilePay, and users can initially transfer DKK 1,000 a day to each other. In December, MobilePay is also launched in Finland.

People love MobilePay, so we add functionality to the solution. MobilePay becomes usable in shops, webshops, other apps and at supermarket checkouts.

WeShare is born in late spring, and MobilePay has a baby sister app. In collaboration with Danske Bank, we create a solution for sellers of ‘Hus Forbi’, a street paper sold by homeless people – making it easier for them to sell the paper on the streets. 

Towards the end of the year, MobilePay welcomes a number of new partner banks in Denmark, thus providing a basis for a completely new way of doing things.

We launch subscription payments with MobilePay. Users only have to swipe once and the payment will automatically be executed. In Finland, an agreement is entered into to offer subscription payments together with the largest Finnish newspaper Helsingin Sanomat. Towards the end of the year, MobilePay becomes a separate entity in Denmark. We get a new logo, new colours and start looking for a new home.

The year starts well. The new MobilePay logo and colours are everywhere now – in the app and in shops. WeShare also gets a new logo. In Finland we are ready with a new exciting partnership with the Finnish retail giant S Group. In Denmark MobilePay joins forces with the amusement park Tivoli.